3 STEPS OF MARKETING STRATEGY HOW TO
That’s why it’s important to know how to utilize TOMA marketing. However, in today’s world, people are more distracted than ever, and it’s becoming harder to capture their attention. Maintaining strong brand awareness is crucial for any business, as you want customers to come to you first over your competitors. TOMA is all about ranking high in your audience’s mind.
The fact that McDonalds are located everywhere, paired with their iconic logo, makes it very easy for people to be aware of the McDonald’s brand. If you were to drive to the grocery store, you are likely to spot at least 3 or more McDoanld’s restaurants. There are over 14000 McDonald’s locations in the United States.
They try to locate themselves in as many locations as possible. Of course, they do this through various forms of advertising, whether it’d be through billboards and flyers, or commercials reinforcing their catchy yet iconic slogan, “I’m lovin’ it”.īut it doesn’t end there. It’s because they invest a significant amount of their efforts trying to be in the top of your mind. You most likely thought of McDonald’s, as it is the most popular fast-food chain in the world. For example, name the first fast-food restaurant that comes to mind. Instead of trying to get someone to act, you’re trying to get someone to think of your brand over others. Top-of-Mind Awareness, or TOMA, is a drastically different marketing strategy when compared to CTA marketing. Top-of-Mind Awareness: Being the First Brand That Comes To Mind Netflix makes it easy for their audience to try their service with as little risk as possible. They also provide a brief message of what their services offer, which include being able to watch on any platform while being able to cancel the service at any time. Netflix entices you by encouraging you to “see what’s next”, referring to the next episode of a show. The ultimate goal is to incentivize a potential customer to complete an action in hopes of starting their buyer’s journey for your product or service. The key differentiator in these is that the marketer asks for an action to be taken, using verbiage, language, anything that says 'do this now'. It could be anything, click a link, call a number, use a coupon code, etc. You’ve seen it everywhere: companies are always trying to get you to complete an action for them. It’s the act of asking the audience to do something. Point-of-purchase (POP) Call-to-Action: Getting Your Audience to ActĬhances are, even if you’re not a marketer, you know what Call-to-Action is, or CTA for short.That’s right, just three, and every tactical component within the marketing framework falls into these categories. It can simply be broken down into three types. However, marketing doesn’t need to be this complex of a concept. From inbound marketing to outbound, and from door-to-door marketing to digital marketing, there are so many different ways for businesses to approach their marketing strategies. The concept of marketing has grown to be complicated over time it has significantly branched out into various subcategories. There's only three types of marketing, and we're not using them right. These three types are used in varying degrees by businesses large and small. This article will go over how to use each type correctly so that your marketing efforts have the best chance at success.Ĭall-to-action is a message that compels immediate engagement, top-of-mind awareness uses consistent messaging with repetition for increased visibility and point-of-purchase focuses on the time and location of the customer purchase. Marketing is a tricky thing and it isn't easy to ensure you are using the right type on the right people.
3 STEPS OF MARKETING STRATEGY UPDATE
Update 8/25/21: We wanted to revisit one of our most popular articles from last year, because, let’s face it, the world has changed and marketing changes right along with it! Take a moment to enjoy this updated take on our take of the 3 Types of Marketing (and why we’re all probably using them wrong!).
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